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ATS – Case study

FIRST GLOBAL WOMEN BUSINESS LEADERS FORUM

Team

International Trade Center SBDC

DFW International Airport

ATS

Assignment

The creation of a conference meant to inspire women, build confidence, gain skills and knowledge, strengthen connections and learn of new paths of successful growing through international trade. The conference covers a wide range of topics- from global trade effect on opportunities for women, to career advice and travel tips.

To increase the awareness of international business opportunities for women, as well as develop international entrepreneurship and leadership expertise.

To outline the content of the conference and recruit globally renowned speakers for the inaugural conference, in addition to several local women business leaders to represent a regional perspective

To highlight DFW airport as a premier international gateway to the world for women, by hosting the conference at the Grand Hyatt in DFW.

Overall Accomplishment

• Establishment of annual conference event to the mutual benefit of the ISBDC and DFW airport. Attended speakers included experts and authors on international areas such as microfinance and studying abroad, in addition to local women leaders.

• Conference attendance overcomes expectations of the ITC...

• Post conference survey demonstrated the need of business seminars like this and the high degree of satisfaction with the conference content and speakers.

• As a result of the great success of the conference the ITC is planning to hold this event on regular bases, and expanded nationally.

ATS – Case study II
2004-Present DFW Internmational Airport PR Campaign

Team

ATS, Burson-Marsteller, Ware & Associates
Official PR Agencies for DFW International Airport

Assignment

Develop local and international Public Relations strategy to position the DFW International Airport as a world-class leader to current and future travelers, influencers, industry partners and regulators via $2.6 Billion Capital Development Project. ATS’s leadership role has been to create an integrated public relations campaign to target the local and International Hispanic community, as well as the domestic general market.

Our services include strategic planning and consultation, project management, media relations, media reporting and measurements, crisis communications, event coordination and community relations activities.

Since May 2004 ATS has been assisting DFW International Airport in numerous projects and events, generating successful media coverage at local, national and international level. Some of the most important events were:

•         The opening of new DFW USO center on May 26
•         Banker’s Media Event
•         DFW’s New Terminal Concessions event
•         “World of Wings Event”. Texas’s newest and most diverse public art program
•         DFW International Airport New Terminal First Media Tour
•         Travelocity Gnome Media Coverage
•         Holiday Helpers Event
•         TSA Summer Travel
•         The Opening of International Terminal D.
•         Among others.

Overall Accomplishment

Promoted broader participation of DFW Airport in minority community affairs.

Developed strong relationship with the Hispanic media to create successful media coverage at local, national and international level.

Promoted DFW Airport business contract opportunities for minority e